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- Lexus India introduces an 8-year/160,000 km vehicle warranty, effective June 1, 2024.
- This initiative sets a new standard in the Indian luxury car market, enhancing customer confidence and satisfaction.
- The extended warranty ensures Lexus vehicles maintain their high standards of safety, performance, and craftsmanship.
- Customers will also benefit from tailored plans covering finance, service options, insurance, and roadside assistance.
- The initiative reflects Lexus’ commitment to the Japanese tradition of ‘Omotenashi’ and its dedication to providing an unparalleled customer experience.
Lexus India has made a groundbreaking announcement that is set to redefine the luxury car market in the country. Effective from June 1, 2024, all new Lexus models sold in India will come with an unprecedented 8-year/160,000 km vehicle warranty. This bold move underscores Lexus’ unwavering commitment to its customers and solidifies its reputation for safety, performance, and craftsmanship.
The enhancement from the previous 3-year/100,000 km warranty to the new 8-year/160,000 km coverage ensures that every Lexus vehicle continues to uphold its esteemed legacy of quality. This initiative not only elevates the ownership experience but also distinguishes Lexus as a leader in the Indian luxury car market.
In a media release, Lexus emphasized that this initiative is a testament to the brand’s dedication to providing an unparalleled customer experience, deeply rooted in the Japanese tradition of ‘Omotenashi’—a philosophy of selfless hospitality and respect for guests. This spirit of hospitality is at the core of the Lexus brand, ensuring that every aspect of their service is designed to exceed customer expectations.
The comprehensive new vehicle warranty guarantees that Lexus cars maintain their superior standards of safety, consistent performance, opulence, and craftsmanship. Additionally, Lexus customers will benefit from tailored plans covering finance, service options, insurance, and roadside assistance, further enhancing the overall ownership experience.
Tanmay Bhattacharya, Executive Vice President of Lexus India, expressed his enthusiasm about the new warranty program. “We are thrilled to announce our new warranty initiative, which represents our strong commitment to the Indian market. In this new era where consumers are more conscious about the value proposition of their purchases, we are constantly enhancing our services to exceed guests’ expectations.”
Bhattacharya added, “The new vehicle warranty of 8 years/160,000 km reinforces our commitment to superior quality, durability, and reliability in every Lexus vehicle. This signifies an advancement in offering unmatched warranty and providing absolute peace of mind to our esteemed guests. They can now experience the outstanding luxury and performance of their Lexus with confidence.”
This initiative is poised to set a new standard in the Indian luxury car industry, making Lexus the first brand to offer such an extensive warranty. The move is expected to significantly boost customer confidence and loyalty, attracting more discerning buyers who prioritize long-term value and reliability in their vehicle purchases.
Lexus’ introduction of this industry-first warranty aligns with the growing demand for comprehensive and value-driven automotive solutions. As consumers become more aware of the benefits of extended warranties, Lexus’ pioneering move is likely to influence other luxury car brands to reconsider their warranty offerings.
By extending the warranty period and enhancing its service offerings, Lexus India demonstrates its commitment to innovation and customer satisfaction. The brand’s focus on delivering exceptional value and a seamless ownership experience is evident in this latest initiative, which is expected to drive growth and strengthen Lexus’ position in the competitive luxury car market.
For more information on Lexus India’s new 8-year/160,000 km vehicle warranty and other services, visit Lexus India Official Website. Stay updated with the latest news and developments in the luxury automotive industry.
