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Google’s URL shortening service goo.gl will cease to function on August 25th, 2025. Developers are encouraged to update impacted links to avoid disruptions to link redirections.
Key Points
- Google’s URL shortening service, goo.gl, will cease to function on August 25th, 2025
- Developers are encouraged to update impacted links to avoid disruptions to link redirections
- Starting August 23rd, 2024, goo.gl links will show an interstitial page notifying users that the link will no longer work in the near future
- This message will initially appear for a percentage of existing links, which will increase as the deadline approaches
- Developers are urged to update impacted links as soon as possible, as the interstitial page may cause disruptions to link redirections
Google announced in a blog post that the time has come to turn off the serving portion of Google URL Shortener. This means that any links in the https://goo.gl/* format will respond with a 404 error on August 25th, 2025.
To avoid disruptions to link redirections, developers are encouraged to update impacted links as soon as possible. Starting August 23rd, 2024, goo.gl links will show an interstitial page notifying users that the link will no longer work in the near future. This message will initially appear for a percentage of existing links, which will increase as the deadline approaches.
When Google announced in 2018 that it was shutting down goo.gl, the company encouraged developers to migrate to Firebase Dynamic Links (FDL). However, FDL has also since been deprecated.
