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In a significant move to enforce fair competition, Turkey’s competition authority announced on Monday that it has imposed a fine of approximately 482 million lira ($14.85 million) on Google. The fine is a result of Google’s failure to meet the authority’s obligations concerning hotel search practices.
The Turkish competition board highlighted that the penalty was due to Google’s inability to address concerns regarding fair competition with other local search engines. This action underscores Turkey’s commitment to ensuring a level playing field in the digital market.
The fine aims to prompt Google to comply with regulations designed to foster fair competition, particularly in the competitive space of hotel searches. The decision marks another instance of regulatory bodies scrutinizing major tech companies to protect consumer interests and support local businesses.
As Google navigates this challenge, the tech giant faces increased pressure to align its operations with national and international competition standards, reinforcing the importance of fair business practices in the digital era.